How Fashion has been made Accessible Globally by Digitization?

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“In order to be irreplaceable, one must always be different.” —Coco Chanel

This timeless quote by one of the most famous designers of the world has been truly iconic. Being different does not necessarily mean to rebel. One can stand out starkly by just dressing for it, and that’s where fashion comes into picture. Fashion has always been the most influential trends of the world. Fashion is a way to introduce yourself without speaking a word. The way you style yourself, the way you carry yourself and the way you appear to the outside world is symbolic to your inner personality. On such belief stands the empire of the fashion industry. 

Valued at USD $46 billion, fashion industry is a global giant which makes you look good and feel powerful about yourself.

Trends in fashion is usually divided according to the seasonal wardrobe styles namely- autumn/winter, spring/summer, resort and pre-fall. Fashion giants curate their collection around these seasonal themes and the trends then slowly trickle down from countries to states to cities and towns. The portfolio of seasonal collection is highly coveted. How has high fashion been made accessible for one and all so effortlessly? Here are a few pointers about the same:

Globalization

Boundaries between nations are being blurred figuratively due to cross-border trades, economic dependencies, exchange of information, people and goods/services. This has led to seamless connectivity and transfer of data. Globalization has made it easier for trends to travel across the oceans and make their way into our closets.

Social Media Influence

Social media has proven time and again that no place is far away. From airport looks to gym looks, to celebrity red carpet look to street style, everything that happens globally is also happening right in front of our eyes. Social media is an influential network. It provides the right amount of fuel to propel a trend to number 1 of trending list. From New York to Sydney, from Paris to Tokyo, fashion trends around the world can be seen together under one umbrella of social media.

Fast Fashion

Investopedia defines Fast Fashion as “a term used by fashion retailers to describe inexpensive designs that move quickly from the catwalk to stores to meet new trends.” With fast fashion, a trend can be turned into clothes at breakneck speed. This helps retailers in earning higher revenues while the trend is still “trending” and capitalize on the high. Fast fashion also allows people with limited incomes to stay trendy while not burning a hole in their pockets. A trendy piece of clothing seen at Paris Fashion Week in the morning can be sold to customers by the very next evening by the fast fashion retailers. Such is its power!

Pop Culture

From Princess Diana’s iconic looks to Kim Kardashian’s head turning fashion choices, style icons have time and again influenced the pop culture. Pop culture is nothing but popular modern culture that is transmitted via mass media. Followers of pop culture are usually millennials and gen Z. Fashion has been one of the most unique selling points for pop culture followers.

In this digital era, fashion has adapted rapidly to stay on top of the trending lists. With digitization of news and media channels, information travels at the speed of light and world feels like a smaller place. It has converted the world into a global catwalk where each individual brings their style to shine! TCW Group houses fashionable clothing and accessories that lives up to the international standards of style.

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